The Vision 103EX - Rolls Royce Reveals It's Most Luxury Experience

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Here we are with the Rolls-Royce vision next 100. It's a very unique vehicle made for a very unique person somewhere in the future. let's say 20 years from now where we believe our customers will come to Rolls-Royce expecting a fully bespoke service. let's say that this car actually offers for the first time the history of Rolls Royce a fully unique coach built service matched with a unique interior on a full electric drive train and fully autonomous for two people traveling in great tranquility in effortless motion just like our customers do. 

Today it was very important right the beginning of the creative process that the exterior design team captured the magical DNA of rolls Royce. For example, the long front bonnet stretching out into the night guided by the uplift spirit of ecstasy through Manhattan Mayfair Beijing all these glamorous places that are high net worth individuals travel. This lovely sweeping silhouette almost like wraith with its fastback profile that stretches right to the rear of the car captures the glamour. The essence of bespoke in the future which we felt was very important for this unique individual perhaps. The most important aspect of the exterior was to evoke. This sense of efficiency and this sense of lightweight electric architecture. The vehicle is fully autonomous. It has electric motor at the front, electric motor at the rear and we wanted to evoke these values very much in the lightweight nature of the lines and the body structure. 

 

So, in this view here you have lines that bounce up so to speak from the side of the vehicle converge very gracefully into this box tail. There's a lot of nautical your familiarity with the way that we've treated the rear of the car. This beautiful diffuser type surface that comes up from the rear again suggesting efficiency perhaps more importantly though was the reference to the 10 model. This was an experimental vehicle developed by samurai Royce in the 1920s one of the most beautiful pieces of body work that we can think of by barker at the time and the design team wanted to pen homage to this lovely sense of discipline and order. The punctuation, the rear lights, the fine owned lines all reference that vehicle.

So, here you can see how the design team set out to stage that moment of grand arrival the sanctuary that peaceful haven suddenly opens up into the night with his grand majestic gesture. The side opening door which allows the occupants to stand up and either enter gracefully or more importantly arrive gracefully with this lovely red light carpet shining away into the night and so to our spirit of ecstasy or should i say Elena Thornton, she was a lady existed in. 

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She was actually sculpted by a famous sculptor by named Charles Sykes and since then she's adorned the radiators of every Rolls-Royce but importantly here with the Rolls-Royce vision x100 vehicle. We bring her to life we hear the voice of Elena for the very first time. She is the artificial intelligence for this vehicle more importantly your ethereal concierge your virtual assistant there to attend your every wish.

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